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  FALL 2020 SEMESTER & CORONAVIRUS (COVID-19) UPDATE:   The SCC campus is open for in-person classes only (no on-campus services are available at this time). All other classes and student support services are available online. Students are encouraged to contact their instructors for additional information.

Visual Communication: Creative Branding

The Certificate of Completion (CCL) in Visual Communication: Creative Branding is designed to prepare students for employment and upgrade the skills of those already employed in the marketing industry. Coursework and experiences include necessary training in creative branding, from both the graphic design and marketing perspectives. Students will learn how to develop effective brand strategies for complex campaigns that establish affinity through strong visual and verbal messaging. Employment opportunities are available in a variety of fields including, but not limited to, advertising, creative branding, social media, strategic marketing, graphic design, and creative direction. Students interested in continuing their studies may choose to pursue the Associate in Applied Science (AAS) in Visual Communication (3052) where these courses apply.

Details

Details iconImportant information you’ll need when applying for admission:
Field of Interest
Visual and Performing Arts
Type
Certificate
Academic Plan
Visual Communication: Creative Branding (CER)
Academic Plan Code
5992
Total Credits Required
33-34
Catalog Year
2020-2021
What You'll Learn

This pathway map will help you gain the expertise needed to:

  1. Develop visual concepts in response to communication problems including visual organization of information hierarchy.
  2. Apply principles of design, history, theory, and criticism from a variety of perspectives for effective visual communication.
  3. Critique designs to evaluate their effectiveness.
  4. Utilize industry standard software to produce effective solutions to client-based problems.
  5. Demonstrate professional and collaborative practices in diverse settings as appropriate to the field (e.g., communication, presentation, time management, organization, and legal and ethical considerations).
  6. Communicate design ideas and solutions that recognize diverse opinions and cultural and individual differences.
  7. Demonstrate the use of appropriate typography and font management.
  8. Create effective marketing messages and campaigns to drive client-specific business goals.
  9. Design effective online and offline collateral to achieve business goals.
  10. Develop comprehensive brand standards and guidelines to maintain brand integrity.
Career Opportunities

Successful completion of this certificate may lead to employment in a variety of different occupations and industries. Below are examples of related occupations with associated Arizona-based annual median wages* for this program. Education requirements vary for the occupations listed below, so you may need further education or degrees in order to qualify for some of these jobs and earn the related salaries. Please visit with an academic advisor and/or program director for additional information.

* Wage information sourced from the Bureau of Labor Statistics, Occupational Employment Statistics Program. Updated May 2019.
Course Sequence by Term

The following is the suggested course sequence by term. Please keep in mind:

  • Students should meet with an academic advisor to develop an individual education plan that meets their academic and career goals. Use the Pathway Planner tool in your Student Center to manage your plan.
  • The course sequence is laid out by suggested term and may be affected when students enter the program at different times of the year.
  • Initial course placement is determined by current district placement measures and/or completion of 100-200 level course and/or program requirements.
  • Degree and transfer seeking students may be required to successfully complete a MCCCD First Year Experience Course (FYE) within the first two semesters at a MCCCD College. Courses include AAA/CPD150, AAA/CPD150AC, CPD104, and AAA115/CPD115. Course offerings will vary by college. See an academic, program, or faculty advisor for details.

Full-time Sequence

Full-time status is 12 credits to 18 credits per semester.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course
Number
Course Name Requisites Notes Credits
ART100 Introduction to Digital Arts OR Permission of Department 0–1
ADA/ART175 Electronic Publishing Design I Gateway course 3
ADA/ART177 Digital Photographic Imaging I 3
ART104 Cross-Media Marketing for Designers Offered in Fall only at SCC 3
MKT110 Marketing and Social Networking Offered in Fall only at SCC 3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course
Number
Course Name Requisites Notes Credits
ADA/ART169 2D Media Design 3
ART103 Typography in the Digital Age 3
ART181 Graphic Design I 3
ART/MMT190 Art of Web Site Design 3

Term 3

A sequence of suggested courses that should be taken during Term 3
Course
Number
Course Name Requisites Notes Credits
ADA203 Creative Design for Advertising 3
ADA/ART248 Design Self Promotion Critical course Gateway course 3
ART230 Visual Brand Design Critical course Gateway course 3

Part-time Sequence

Part-time status is 11 credit hours or less.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course
Number
Course Name Requisites Notes Credits
ART100 Introduction to Digital Arts OR Permission of Department 0–1
ADA/ART175 Electronic Publishing Design I Gateway course 3
ADA/ART177 Digital Photographic Imaging I 3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course
Number
Course Name Requisites Notes Credits
ADA/ART169 2D Media Design 3
ART181 Graphic Design I 3

Term 3

A sequence of suggested courses that should be taken during Term 3
Course
Number
Course Name Requisites Notes Credits
ART104 Cross-Media Marketing for Designers Offered in Fall only at SCC 3
MKT110 Marketing and Social Networking Offered in Fall only at SCC 3

Term 4

A sequence of suggested courses that should be taken during Term 4
Course
Number
Course Name Requisites Notes Credits
ART103 Typography in the Digital Age 3
ART/MMT190 Art of Web Site Design 3

Term 5

A sequence of suggested courses that should be taken during Term 5
Course
Number
Course Name Requisites Notes Credits
ADA203 Creative Design for Advertising 3
ADA/ART248 Design Self Promotion Critical course Gateway course 3
ART230 Visual Brand Design Critical course Gateway course 3
Course Area Key

Gateway Course = Generally the first major-specific course in a pathway.

Critical Course = A course that is highly predictive of future success in a pathway.

Disclaimer

Students must earn a grade of "C" or better for all courses required within the program.

Course Sequence total credits may differ from the program information located on the MCCCD curriculum website due to program and system design.

View MCCCD’s curriculum website for the Certificate of Completion in Visual Communication: Creative Branding (http://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm?id=144920).


At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.