Maricopa Emergency Management System Alert

  FALL 2020 SEMESTER & CORONAVIRUS (COVID-19) UPDATE:   The SCC campus is open on a limited basis for in-person classes or those with an appointment. All other classes and student support services are available online. Students are encouraged to contact their instructors for additional information.

Marketing

Students at any college can earn an award (degree or cert) in any of these programs. However, students may need to complete certain courses at other colleges within the District.

Program Overview

A business can have the best product or service, but if no one knows about it, it won't be successful. That is why competent marketing professionals are in high demand by organizations of all kinds around the globe.

The Marketing program will provide you with the critical knowledge and skills needed to enter and advance your career in the marketing and sales professions. You will learn to identify unmet customer needs and new opportunities, evaluate the marketplace and design assets that target customers and geographies with the most potential, design value propositions that resonate, and market effectively via traditional and social media channels.

Our program will help prepare you for a dynamic field with a wide range of occupations, including product management, market management, strategic planning, social media content management, wholesaling, retailing, professional sales, and entrepreneurship. You’ll be on your way to becoming an integral part of driving a company’s success with optimized, data-driven strategies and laser-focused messaging that turn prospects into satisfied customers.

What are you waiting for? Enroll in our Marketing program today!

Why Scottsdale Community College?

Marketing is one of the most dynamic and creative careers in business. There are many types of marketing careers, including sales and sales management, advertising, public relations, purchasing, and brand management. If you’re creative, highly motivated, and persuasive, marketing may be the right business career for you.

Marketing includes many different occupations. Field salespeople call on consumer or corporate clients to sell a variety of different products and services. Sales managers can manage a large number of salespeople and must be motivating leaders. Account executives at an advertising agency serve as a liaison between corporate clients and the agency’s creative team to develop advertising campaigns. And public relations professionals use strong oral and written communication skills to relay important information about an organization to the public. Whatever field you pursue in marketing, you must have the technical training to succeed.

Social media is one of the fastest growing careers in the marketing field. As organizations continue to move toward using digital and social media, the demand for social media specialists will continue to rise. In addition to understanding marketing fundamentals, social media professionals must be proficient at creating digital content as well as maintaining different social media platforms. The Certificate in Social Media provides both the technical training in creating content and the strategic training in planning and implementing social media campaigns.

Experiential Learning Opportunities

  • Business or accounting internships
  • DECA (student business association with professional development opportunities)
  • Service learning and volunteerism

Course Format

Classes are offered in a variety of formats: in-person, online, hybrid, day, evening, full-time and part-time.

Textbooks

Most of our courses use low-cost textbooks or no cost material provided by your instructors. General education courses may have textbooks that cost more.