Social Media Marketing

Social media is one of the fastest growing careers in the marketing field. As organizations continue to move toward using digital and social media, the demand for social media specialists will continue to rise. In addition to understanding marketing fundamentals, social media professionals must be proficient at creating digital content as well as maintaining different social media platforms. The Certificate in Social Media provides both the technical training in creating content and the strategic training in planning and implementing social media campaigns.

Program Code

3094 Associate of Applied Science in Marketing and Sales
5830 Certificate of Completion (CCL) in Social Media Marketing

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Program Contacts

Mark Barton, Program Director
Office: BUS 130
Phone: (480) 425-6913

Sue Sandblom, Department Chair
Office: BUS 126
Phone: (480) 425-6792

Brenda Lawson, Division Secretary
Office: BUS 121
Phone: (480) 423-6253

Program Notes: Set up an advising meeting by emailing

Transfer Options

While the certificate does not transfer to university programs, specific courses may transfer as electives.

Career Outlook

The career outlook for social media marketing managers is very bright, as it represents one of the strongest areas of growth for marketing careers.

Employment Outlook*

The salary range for social media marketing managers is $26,556 - $71,528, depending on the number of years’ experience and any previous college degrees.

Job titles associate with social media marketing include:

  • Digital Marketing Assistant
  • Internet Blogger
  • Social Media Associate
  • Social Media Content Strategist
  • Social Media Manager
  • Social Media Support Specialist
  • Social Media Writer
  • Web Advertising Associate

*Source: Occupational Information Network (O*NET) at

Learning Opportunities
  • Business or accounting internships
  • DECA (student business association with professional development opportunities)
  • Service learning and volunteerism