Social Media is one of the most diverse, dynamic and growing fields for all sizes of businesses. In addition to an understanding of marketing business concepts, digital and integrated communication skills, a well-rounded knowledge of creation, application, communication and analytical skills for Social Media Marketing is of increasing value to those seeking employment in marketing, or those involved in growing the businesses for which they work.
Certificate or A.A.S. in Social Media Marketing at Scottsdale Community College
Scottsdale Community College (SCC), accredited by the North Central Association, offers a Certificate of Completion in Social Media Marketing and an Associate of Applied Science in Business with Social Media Marketing emphasis. These are designed for students who wish to pursue Social Media Marketing as a career, or for students who would like to earn credential to advance in their current jobs.
Courses are offered in either online or evening in-person formats. Whichever you choose, you will have the opportunity to learn useful skills important in a variety of strategic marketing areas, e.g., social media, digital communications, integrated marketing, media relations, and brand management.
What Does a Social Media Marketing Professional Do?
Social Media Marketing includes many different roles and responsibilities. Their primary duty is to create long term marketing strategies through optimizing, maintaining, and monitoring various social media platforms. Activities may include content creation, creative input and campaign management and community engagement. In addition, social media marketing professionals are often involved in measuring and monitoring online media, information sources to determine return on investment. They may also be involved with website content refinement, email marketing campaigns and search engine optimization.
The salary range for a Social Media Marketing Manager is $26,556 - $71,528 per year.*
Projections show there will be in increase of over 355,000 new jobs in this area by 2022.**
Some types of jobs in this area: Assistant Manager of Social Media, Digital Marketing Assistant, Internet Blogger, Social Media Associate, Social Media Content Strategist, Social Media Internship, Social Media Manager, Social Media Support Specialist, Social Media Writer, Web Advertising Associate.
* Payscale.com - https://www.payscale.com/research/US/Job=Social_Media_Marketing_Manager/Salary
** EMSI Report prepared by MCCCD Workforce Development.