Marketing

Social Media Marketing - CCL

Social media is one of the fastest growing careers in the marketing field. As organizations continue to move toward using digital and social media, the demand for social media specialists will continue to rise. In addition to understanding marketing fundamentals, social media professionals must be proficient at creating digital content as well as maintaining different social media platforms. The Certificate in Social Media provides both the technical training in creating content and the strategic training in planning and implementing social media campaigns.

Program Code

5830 Certificate of Completion (CCL) in Social Media Marketing

Other Degree Options

Course Format

Classes are offered in a variety of formats: in-person, online, day, and evening. All are available in accelerated (5- or 8-week) formats.  

How long will it take?

Students who take at least 9 credits per semester can complete the certificate in two semesters.

Cost

The estimated tuition and fees for the entire program are $1,542 for Maricopa County residents and $7,218 for out-of-county residents.

Textbooks

The total cost of textbooks will vary depending on choice of rental or purchase options. Some courses do not require textbooks. Students can expect to spend $200-$400 for the entire program. 

Students can expect to spend $150 for the entire program. Some courses do not require textbooks.

Program Curriculum

Semester 1

  • CIS103: Introduction to Social Media
  • MKT110: Marketing and Social Media
  • MKT271: Principles of Marketing
  • Total credits: 9

Semester 2

  • GBS233: Business Communication
  • MKT111: Applied Marketing and Social Networking
  • MKT280AB: Internship OR MKT298AB: Capstone Project
  • Total credits: 8
MCCCD Program and Award Information
Effective term: 
2018 Fall
Final term: 
9999
Award: 
CCL
Total credits required: 
17-20
CIP Code: 
52.1402
Course sequence
Suggested Course Plan Sequenced by Semester: CG, MC, PC, SC, SM
Description

The Certificate of Completion (CCL) in Social Media Marketing is designed to provide useful skills important in a variety of strategic marketing areas, e.g., social media, digital communications, integrated marketing, media relations, and brand management.

Award notes

Students must earn a grade of "C" or better for all courses within the program.

Program prerequisites
Course #Course TitleCredits
Credits:0-3
ENG101First-Year Composition (3) OR
ENG107First-Year Composition for ESL (3) OR
Permission of Instructor (0)0-3
Required courses
Course #Course TitleCredits
Credits:17
CIS103Introduction to Social Media3
 
GBS233Business Communication (3) OR
JRN203Writing for Online Media (3)3
 
MKT271Principles of Marketing3
MKT110Marketing and Social Networking3
MKT111Applied Marketing and Social Networking3
 
GBS282ABVolunteerism General Business: Service Learning Experience (2) OR
MKT280ABMarketing Internship (2) OR
MKT296WBCooperative Education (2) OR
MKT298ABSpecial Projects (2)2
Competencies
  • Describe social media marketing and differentiate it from other approaches to influencing behaviors and social change. (CIS103, MKT110, MKT271)
  • List the differences between social media for personal use versus social media marketing for professional businesses. (CIS103, MKT110)
  • Identify community, state, province, national, regional, and/or international priorities, and explain those for which a social media marketing approach may be appropriate. (MKT110, MKT111, MKT271)
  • Identify and segment populations and select appropriate, high priority social media networks. (CIS103, MKT110, MKT271)
  • Select and apply relevant social media marketing theories, models, frameworks and research to create a social media marketing strategic campaign that develops a relationship between the brand and the target audience. (MKT110, MKT111)
  • Create an integrated social marketing mix strategy that extends beyond communications only campaigns, with consideration of all appropriate evidence-based tools and theory needed to influence a desired behavior. (GBS233, JRN203, MKT110, MKT111, MKT271)
  • Explain and analyze the effectiveness, acceptability and ethical principles that apply to social media marketing strategies. (CIS103, GBS233, JRN203, GBS282AB, MKT110, MKT271, MKT280AB, MKT296WB, MKT298AB)
  • Create and document digital and integrated marketing communications for a social media marketing campaign. (CIS103, GBS233, JRN203, MKT110, MKT111, MKT271, MKT280AB, MKT296WB, MKT298AB)
  • Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field. (GBS233, JRN203, GBS282AB, MKT280AB, MKT296WB, MKT298AB)