Marketing

Marketing - CCL

The Certificate of Completion (CCL) in Marketing program meets students` needs by providing skills necessary for marketing careers. The program is designed to develop competencies essential for success in marketing. By completing this program students will be better equipped to apply competencies needed for successful performance in a variety of marketing/management occupations including wholesaling, retailing, professional sales, and entrepreneurship. An Associate in Applied Science (AAS) in Marketing and Sales is also available.

Program Code

5094 Certificate of Completion (CCL) in Marketing

Other Degree Options

Course Format

Classes are offered in a variety of formats: in-person, online, day, and evening.  Some courses are available only in an online format.

How long will it take?

Students who take at least 9 credits per semester can complete the certificate in two semesters.

Cost

The estimated tuition for the entire program is $1,530 for Maricopa County residents. Please click herefor a list of out-of-county tuition and other fees.

Textbooks

The total cost of textbooks will vary depending on choice of rental or purchase options. Some courses do not require textbooks. Students can expect to spend $200-$400 each semester.

Program Curriculum

Semester 1

  • GBS151: Introduction to Business
  • MKT271: Principles of Marketing
  • CIS105: Computer Information Systems
  • Total credits: 9

Semester 2

  • MKT263: Advertising Principles
  • MKT267: Principles of Salesmanship
  • Restricted elective (choose one): MKT280 (Marketing Internship), MGT251: Human Relations in Business, MKT101 (Public Relations), MKT110 (Marketing and Social Networking), or MKT268 (Merchandising)
  • Total credits: 9

MCCCD Program and Award Information
Major: 
5094
Effective term: 
2018 Fall
Final term: 
9999
Award: 
CCL
Total credits required: 
18
CIP Code: 
52.1401
Course sequence
Suggested Course Plan Sequenced by Semester: GC, PC, PV, SC, SM
Description

The Certificate of Completion (CCL) in Marketing program meets students' needs by providing skills necessary for marketing careers. The program is designed to develop competencies essential for success in marketing. By completing this program students will be better equipped to apply competencies needed for successful performance in a variety of marketing/management occupations including wholesaling, retailing, professional sales, and entrepreneurship. An Associate in Applied Science (AAS) in Marketing and Sales is also available.

Award notes

Students must earn a grade of C or better for all courses required within the program.

Admission criteria

None

Required courses
Course #Course TitleCredits
Credits:15
BPC110Computer Usage and Applications (3) OR
CIS105Survey of Computer Information Systems (3)3
 
GBS151Introduction to Business3
MKT263Advertising Principles3
MKT267Principles of Sales3
MKT271Principles of Marketing3
Restricted Electives
Course #Course TitleCredits
Credits:3
Students should select from the following courses in consultation with Department Advisor.
 
MGT251Human Relations in Business3
MKT101Introduction to Public Relations3
MKT110Marketing and Social Networking3
MKT268Merchandising3
Competencies
  • Analyze and apply word processing program features to create, edit, manipulate, format, print, and store common business documents. (BPC110, CIS105)
  • Construct, test, implement, and analyze spreadsheets that solve financial, mathematical, and statistical problems in business. (BPC110, CIS105)
  • Analyze, design, and create a database to extract, sort, calculate, and report business data. (BPC110, CIS105)
  • Design, create, and execute an artistic presentation to include graphics and animation. (BPC110, CIS105)
  • Identify the fundamental characteristics and functions of modern business, including business principles, marketing, labor relations, and business risk. (GBS151)
  • Identify advertising objectives for a business situation and analyze a business situation in the context of its market. (MKT263)
  • Identify the characteristics of a given market and select the appropriate media for the market. (MKT263)
  • Demonstrate how customers, company, product and/or service, competitor and marketplace information can facilitate the selling process. (MKT267)
  • List and describe the major techniques for negotiating and overcoming objections, the types of buying signals, how to close a sale, and the major types of follow-up and customer service activities.(MKT267)
  • Describe basic marketing principles as they relate to a corporate business structure and a local entrepreneur. (MKT271)