Marketing is one of the most dynamic and creative careers in business. There are many types of marketing careers, including sales and sales management, advertising, public relations, purchasing, and brand management. If you’re creative, highly motivated, and persuasive, marketing may be the right business career for you.
Marketing includes many different occupations. Field salespeople call on consumer or corporate clients to sell a variety of different products and services. Sales managers can manage a large number of salespeople and must be motivating leaders. Account executives at an advertising agency serve as a liaison between corporate clients and the agency’s creative team to develop advertising campaigns. And public relations professionals use strong oral and written communication skills to relay important information about an organization to the public. Whatever field you pursue in marketing, you must have the technical training to succeed.
- Business internships
- DECA(student business association with professional development opportunities)
- Service learning and volunteerism