Marketing is one of the most dynamic and creative careers in business. There are many types of marketing careers, including sales and sales management, advertising, public relations, purchasing, and brand management. If you’re creative, highly motivated, and persuasive, marketing may be the right business career for you.
Marketing includes many different occupations. Field salespeople call on consumer or corporate clients to sell a variety of different products and services. Sales managers can manage a large number of salespeople and must be motivating leaders. Account executives at an advertising agency serve as a liaison between corporate clients and the agency’s creative team to develop advertising campaigns. And public relations professionals use strong oral and written communication skills to relay important information about an organization to the public. Whatever field you pursue in marketing, you must have the technical training to succeed.
This program does NOT transfer into a business degree program at a university. To pursue a bachelor’s degree in business, please follow the Business University Transfer (ABUS) program.
Career and Employment Outlook
The career outlook for marketing managers is very bright with a projected growth rate of more than 10% in the next 10 years.
The salary range for marketing professionals in Arizona is $48,750 - $201.470, depending on the number of years of experience and the level of college degree. Some careers may require the minimum of a bachelor’s degree.
Job titles associated with entry-level marketing include:
- Account Supervisor
- Brand Manager
- Business Development Director
- Business Development Manager
- Market Development Executive,
- Marketing Coordinator
- Marketing Director
*Source: Occupational Information Network (O*NET) at https://www.onetonline.org.
Experiential Learning Opportunities
- Business internships
- DECA(student business association with professional development opportunities)
- Service learning and volunteerism