Business

Social Media Marketing - CCL

Major: 
5830
Effective term: 
2017 Spring
Final term: 
2017 Fall
Award: 
CCL
Total credits required: 
17-20
Description

The Certificate of Completion (CCL) in Social Media Marketing is designed to provide useful skills important in a variety of strategic marketing areas, e.g., social media, digital communications, integrated marketing, media relations, and brand management.

Program notes

Students must earn a grade of "C" or better for all courses within the program.

Prerequisites
Credits:0-3
ENG101First-Year Composition (3) OR
ENG107First-Year Composition for ESL (3) OR
Permission of Instructor (0) 0-3
Requirements
Credits:17
CIS103Introduction to Social Media 3
 
GBS233Business Communication (3) OR
JRN203Writing for Online Media (3) 3
 
MKT271Principles of Marketing 3
MKT110Marketing and Social Networking 3
MKT111Applied Marketing and Social Networking 3
 
GBS282ABVolunteerism General Business: Service Learning Experience (2) OR
MKT280ABMarketing Internship (2) OR
MKT296WBCooperative Education (2) OR
MKT298ABSpecial Projects (2) 2
Competencies
  1. Describe social media marketing and differentiate it from other approaches to influencing behaviors and social change. (CIS103, MKT110, MKT271)
  2. List the differences between social media for personal use versus social media marketing for professional businesses. (CIS103, MKT110)
  3. Identify community, state, province, national, regional, and/or international priorities, and explain those for which a social media marketing approach may be appropriate. (MKT110, MKT111, MKT271)
  4. Identify and segment populations and select appropriate, high priority social media networks. (CIS103, MKT110, MKT271)
  5. Select and apply relevant social media marketing theories, models, frameworks and research to create a social media marketing strategic campaign that develops a relationship between the brand and the target audience. (MKT110, MKT111)
  6. Create an integrated social marketing mix strategy that extends beyond communications only campaigns, with consideration of all appropriate evidence-based tools and theory needed to influence a desired behavior. (GBS233, JRN203, MKT110, MKT111, MKT271)
  7. Explain and analyze the effectiveness, acceptability and ethical principles that apply to social media marketing strategies. (CIS103, GBS233, JRN203, GBS282AB, MKT110, MKT271, MKT280AB, MKT296WB, MKT298AB)
  8. Create and document digital and integrated marketing communications for a social media marketing campaign. (CIS103, GBS233, JRN203, MKT110, MKT111, MKT271, MKT280AB, MKT296WB, MKT298AB)
  9. Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field. (GBS233, JRN203, GBS282AB, MKT280AB, MKT296WB, MKT298AB)