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Graphic Design: Visual Communication

The Associate in Applied Science (AAS) in Visual Communication is designed to prepare students for employment and upgrade the skills of those already employed in the visual communication industry. The program focuses on design principles, technical, interpersonal, and critical thinking skills needed to communicate and complete successful visual communication projects. Students will receive hands-on specialized training for the application of specific technology to meet the unique needs of various careers, including, but not limited to graphic design, publication design, branding, illustration, digital prepress, digital press operation, estimating, production, project management, customer service, marketing, social media, creative advertising, user experience/user interface and creative direction. A Certificate of Completion (CCL) in either graphic design, creative branding or digital process management is embedded in this degree. Students may also elect to pursue standalone Certificates of Completion or transfer to a university.

Details

Academic Plan Code: 
3052
Award: 
Associate of Applied Science (AAS)
Total credits required: 
60-68
Award notes

Students must earn a grade of C or better for all courses required within the program.

This degree is designed for students seeking gainful, entry-level employment within the Visual Communication field. Graduates may apply courses within this program to Bachelor of Applied Science degrees at an Arizona public university.

See the AGEC Matrix course selections. See a university transfer specialist for details.

Students who plan to transfer to a four-year university who are seeking a Bachelor of Arts (BA), Bachelor of Science (BS), or Bachelor of Fine Arts (BFA) degree can also choose to pursue the Associate in Arts, Fine Arts (AAFA) option.

Program prerequisites
Course #Course TitleCredits
None
Required courses
Course #Course TitleCredits
Credits:33-42
Students should select one of the following Certificates of Completion in Visual Communication. Speak with an Academic Advisor or Program Director for guidance.
 
CCL Visual Communication: DESIGN 39-40 Credits
ADA/ART1692D Media Design3
ADA/ART175Electronic Publishing Design I3
ADA/ART177Digital Photographic Imaging I3
ADA/ART248Design Self Promotion3
ARH110History of Graphic Design3
ART100Introduction to Digital Arts (1) OR
Permission of Department0-1
ART103Typography in the Digital Age3
ART104Cross-Media Marketing for Designers3
ART114Digital Color3
ART181Graphic Design I3
ART291Digital Prepress3
 
Students should select an additional 9 credits from the following list of courses:
ADA/ART289Computer Illustration3
ART142Introduction to Digital Photography3
ART143Intermediate Digital Photography3
ART/COM/STO150Digital Storytelling3
ART182Graphic Design II3
ART/MMT190Art of Web Design3
ART215Advanced Electronic Publishing3
ART230Visual Brand Design3
ART281Graphic Design III3
ART286Graphic Design IV3
ART288PDF Portable Document Format3
ART290AAStudio Art1
ART290ABStudio Art2
ART290ACStudio Art3
ART296++Any Cooperative Education Course1-4
CIS133DAInternet/Web Development Level I3
 
 
CCL Visual Communication: CREATIVE BRANDING 33-42 Credits
ADA/ART1692D Media Design3
ADA/ART175Electronic Publishing Design I3
ADA/ART177Digital Photographic Imaging I3
ADA203Creative Design for Advertising3
ADA/ART248Design Self Promotion3
ART100Introduction to Digital Arts (1) OR
Permission of Department0-1
ART103Typography in the Digital Age3
ART104Cross-Media Marketing for Designers3
ART181Graphic Design I3
ART/MMT190Art of Web Site Design3
ART230Visual Brand Design3
MKT110Marketing and Social Networking3
 
Students should select an additional 0-8 credits from the following list of courses to complete a total of 60 required for the degree:
ART114Digital Color3
ART142Introduction to Digital Photography3
ART182Graphic Design II3
ART/MMT192Advanced Web Presentation Design3
ART215Advanced Electronic Publishing3
ART291Digital Prepress3
ART296++Any Cooperative Education Course1-4
MKT111Applied Marketing and Social Networking3
 
 
CCL Visual Communication: DIGITAL PROCESS MANAGEMENT 36-42 Credits
ADA/ART1692D Media Design3
ADA/ART175Electronic Publishing Design I3
ADA/ART177Digital Photographic Imaging I3
ART100Introduction to Digital Arts (1) OR
Permission of Department0-1
ART103Typography in the Digital Age3
ART114Digital Color3
ART181Graphic Design I3
ART227Estimating for Digital Output3
ART249Visual Communication Project Management and Workflow3
ART288PDF Portable Document Format3
ART291Digital Prepress3
ART292Digital Output Prepress3
ART293Digital Output3
 
Students should select an additional 0-5 credits from the following list of courses to complete a total of 60 required for the degree:
ART/MMT190Art of Web Design3
ART296++Any Cooperative Education Course1-4
Free Electives
Course #Course TitleCredits
Credits:0-2
Students in the Visual Communication: Design specialization may need to complete two (2) additional credits to meet a minimum of 60 credits.
General education requirements
General Education RequirementCredits: 19-28
 
General Education CoreCredits: 12-18
 
First-Year CompositionCredits: 6
ENG101First-Year Composition (3) OR
ENG107First-Year Composition for ESL (3) AND
ENG102First-Year Composition (3) OR
ENG108First-Year Composition for ESL (3)6
 
Oral CommunicationCredits: 3
COM100Introduction to Human Communication (3) OR
COM110Interpersonal Communication (3) OR
COM225Public Speaking (3) OR
COM230Small Group Communication (3)3
 
COM225recommended for students transferring to Northern Arizona University to meet the Literacy [L] requirement.
 
Critical ReadingCredits: 0-3
CRE101College Critical Reading and Critical Thinking (3) OR
Equivalent as indicated by assessment.
 
MathematicsCredits: 3-6
MAT140College Mathematics (5) OR
MAT141College Mathematics (4) OR
MAT142College Mathematics (3) OR
MAT145College Mathematics with Review (5) OR
MAT146College Mathematics with Review (6) OR
Any approved general education course from the Mathematical Applications [MA] area. (3-6)3-6
 
General Education DistributionCredits: 7-10
 
Humanities and Fine ArtsCredits: 0-3
May be met by ARH110 in the Required Courses of the Graphic Design specialization.
OR
Any approved general education course from the Humanities, Arts and Design [HU] area.
 
Social and Behavioral SciencesCredits: 3
Any approved general education course from the Social-Behavioral Sciences [SB] area.
 
Natural SciencesCredits: 4
Any approved general education course from the Natural Sciences (Quantitative) [SQ] area or the Natural Sciences (General) [SG] area.
Competencies
  • Shared Outcomes
  • Develop visual concepts in response to communication problems including visual organization of information hierarchy. (ADA/ART169, ADA/ART175, ADA/ART177, ADA/ART248, ADA/ART289, ART100, ART103, ART104, ART142, ART143, ART181, ART182, ART215, ART281, ART286, ART290AA, ART290AB, ART290AC, ART296++, (COM), (CRE), [HU], [MA], [SB])
  • Apply principles of design, history, theory, and criticism from a variety of perspectives for effective visual communication. (ADA/ART248, ARH110, ART100, ART142, ART143, ART181, ART182, (COM))
  • Critique designs to evaluate their effectiveness, and provide critical feedback to guide improvement and success. (ADA/ART169, ADA/ART175, ADA/ART177, ART100, ART103, ART142, ART143, ART181, ART182, ART215, ART281, ART286, (COM), (CRE), [FYC], [SG], [SQ].
  • Utilize industry standard software to produce effective solutions to client-based problems. (ART103, ADA/ART169, ADA/ART175, ADA/ART177, ADA203, ADA/ART289, ART100, ART142, ART143, ART/MMT190, ART/MMT192, ART230, ART249, ART288, ART290AA, ART290AB, ART290AC, ART292, ART293, ART296++, CIS133DA, MKT110, MKT111, (CRE), [MA])
  • Demonstrate professional and collaborative practices in diverse settings as appropriate to the field (e.g., communication, presentation, time management, organization, and legal and ethical considerations). (ADA/ART248, ART104, ART230, ART249, ART291, ART296++, MKT110, (COM), (CRE), [FYC], [HU], [SB])
  • Communicate design ideas and solutions that integrate diverse opinions and cultural and individual differences. (ADA/ART169, ADA/ART175, ADA/ART177, ADA203, ADA/ART289, ARH110, ART103, ART104, ART/COM/STO150, ART181, ART182, ART281, ART230, ART296++, (COM), CRE), [HU], [SB])
  • Demonstrate the use of appropriate typography and font management. (ADA/ART169, ADA/ART175, ADA/ART177, ART103, ART104, ART181, ART182, ART/MMT190, ART/MMT192, ART215, ART230, ART281, ART286, ART288, ART290AA, ART290AB, ART290AC, ART291, MKT110)
  • Visual Communication: Design CCL
  • Utilize calibration, characterization, definitions, and profiles of digital color to ensure color consistency across outputs. (ADA/ART177, ART114, ART142, ART143, ART291, [MA], [SG], [SQ])
  • Use digital prepress concepts and techniques to design, create, and evaluate electronic files for successful output to digital devices. (ART114, ART291, ART296++, [MA])
  • Apply the fundamentals of digital marketing tools and methods for complex segments as they relate to graphic design. (ART104, ART281, ART286, ART296++, [SB])
  • Create a portfolio of work that reflects current industry practices. (ADA/ART248, ADA/ART175, ART215, (COM), (CRE), [FYC], [HU], [SB])
  • Visual Communication: Creative Branding CCL
  • Create effective marketing messages and campaigns for appropriate audiences to drive client-specific business goals. (ART104, ART/MMT190, ART/MMT192, ART230, ART296++, MKT110, MKT111, (COM), (CRE), [FYC], [HU], [SB])
  • Design effective online and offline collateral to achieve business goals. (ADA/ART169, ADA/ART175, ADA/ART177, ART103, ART104, ART142, ART143, ART181, ART182, ART/MMT190, ART/MMT192, ART215, ART230, ART296++, MKT110, MKT111, (COM), (CRE), [FYC])
  • Develop comprehensive brand standards and guidelines to maintain brand integrity. (ADA/ART169, ADA/ART175, ADA/ART177, ART103, ART104, ART142, ART181, ART182, ART215, ART291, ART296++, (CRE), [MA])
  • Visual Communication: Digital Process Management CCL
  • Estimate each function and process associated with a standard job ticket for printing using appropriate mathematical calculations for cost and time analysis. (ART227, ART249, ART296++, (COM), (CRE), [MA])
  • Map the unique digital workflows for projects through the completion process. (ADA/ART175, ART249, ART288, ART291, ART292, ART293)
  • Operate and troubleshoot the output of a file for prepress, press and post-press processes. (ADA/ART169, ADA/ART175, ART103, ART114, ART181, ART291, ART292, ART293, ART296++, [MA])
  • Calibrate an output device for correct color. (ART114, ART296++, [MA])
  • Demonstrate safe use and maintenance of equipment and consumables. (ART292, ART293, [SG], [SQ])
  • Manage the project lifecycle for internal and external stakeholders. (ADA/ART175, ART249, ART288, ART291, ART296++, (COM), (CRE))

At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.