Marketing

Marketing - CCL

The Certificate of Completion (CCL) in Marketing program meets students' needs by providing skills necessary for marketing careers. The program is designed to develop competencies essential for success in marketing. By completing this program students will be better equipped to apply competencies needed for successful performance in a variety of marketing/management occupations including wholesaling, retailing, professional sales, and entrepreneurship. An Associate in Applied Science (AAS) in Marketing and Sales is also available.

Details

Major Code: 
5094
Award: 
Certificate of Completion (CCL)
Total credits required: 
18
Award notes

Students must earn a grade of C or better for all courses required within the program.

Admission criteria

None

At Scottsdale...

SCC Program: 
Required courses
Course #Course TitleCredits
Credits:15
BPC110Computer Usage and Applications (3) OR
CIS105Survey of Computer Information Systems (3)3
 
GBS151Introduction to Business3
MKT263Advertising Principles3
MKT267Principles of Sales3
MKT271Principles of Marketing3
Restricted Electives
Course #Course TitleCredits
Credits:3
Students should select from the following courses in consultation with Department Advisor.
 
MGT251Human Relations in Business3
MKT101Introduction to Public Relations3
MKT110Marketing and Social Networking3
MKT268Merchandising3
Competencies
  • Analyze and apply word processing program features to create, edit, manipulate, format, print, and store common business documents. (BPC110, CIS105)
  • Construct, test, implement, and analyze spreadsheets that solve financial, mathematical, and statistical problems in business. (BPC110, CIS105)
  • Analyze, design, and create a database to extract, sort, calculate, and report business data. (BPC110, CIS105)
  • Design, create, and execute an artistic presentation to include graphics and animation. (BPC110, CIS105)
  • Identify the fundamental characteristics and functions of modern business, including business principles, marketing, labor relations, and business risk. (GBS151)
  • Identify advertising objectives for a business situation and analyze a business situation in the context of its market. (MKT263)
  • Identify the characteristics of a given market and select the appropriate media for the market. (MKT263)
  • Demonstrate how customers, company, product and/or service, competitor and marketplace information can facilitate the selling process. (MKT267)
  • List and describe the major techniques for negotiating and overcoming objections, the types of buying signals, how to close a sale, and the major types of follow-up and customer service activities.(MKT267)
  • Describe basic marketing principles as they relate to a corporate business structure and a local entrepreneur. (MKT271)

At Maricopa, we strive to provide you with accurate information about this degree or certificate. However, the information above represents current requirements for the academic year and may change as the result of the curricular process. This course list does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.