Cognitive Miser

A mental characteristic in which the least amount of attention and mental effort needed to process information is used. This concept assumes that humans are limited in their capacity to process information and, therefore, make use of automatic processes (mental shortcuts, formally referred to as cognitive heuristics) that simplify complex problems. In other words, all other things being equal, we are motivated to use relatively effortless and simple mental shortcuts that provide rapid but often inaccurate solutions rather than effortful and complex mental processing that provides delayed but often more accurate solutions.