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The behaviorist, John Watson, believed that humans are born with the ability to emotionally respond involuntarily to only a few stimuli. For example, infants may feel joy when held but not when they are the winners of an enormous cash prize; and infants may feel rage when they are very hungry but not when a brother makes fun of them. Watson claimed that, over the course of our lives, we acquire the ability to emotionally respond involuntarily to an enormous range of additional stimuli. For instance, infants respond involuntarily with distress to an unexpected loud noise — an emotional response that typically is coupled with characteristic movements and intense crying. On the other hand, infants don't respond with anxiety to the sight of a police car driving behind them, although their parents may. Beginning in infancy, Watson claimed, conditioned stimuli are paired with other stimuli that elicit unconditioned emotional responses because of inborn reflexes. This process continues through infancy, childhood, and adolescence so that, by early adulthood, we have accumulated a large number of conditioned emotional responses to a wide variety of conditioned stimuli. In short, Watson argued that the pairing over our lifespans of a large number of CSs with a smaller number of inborn UCSs is the major determinant of the emotional development of humans. In order to test his theory, Watson and Rayner (1920) classically conditioned an emotional response of anxiety in an infant they dubbed “Little Albert,” perhaps as a nod to Freud's case study of "Little Hans." Because Albert was less than one year old, he had not yet developed fear responses to many of the objects often feared by older children. For example, he showed no fear of a white rat. In order to see if they could get Albert to fear the rat, Watson and Rayner subjected him to the following classical-conditioning procedure (see Figure 1):
Although Albert initially showed no signs of anxiety to the sight of the rat (the CS), when a metal bar was struck with a hammer directly behind his head, thereby causing an unexpected loud noise (the UCS), Albert responded involuntarily with signs of severe distress (the UCR). After several pairings of the CS and the UCS, Albert developed an involuntary response of anxiety (the CR) to the sight of the rat alone. It seemed that Albert's anxiety had been conditioned to a new stimulus. This interpretation of Watson and Rayner’s (1920) study formed the basis for the classical-conditioning theory of the development of phobias. As another example of this theory, let’s consider the case of a man who is terrified by flies. It makes no sense to be terrified by flies since flies generally cause no harm. How might classical conditioning cause the development of this phobia? Figure 2 presents one possibility.
In this case, perhaps when he was a boy, the man stumbled upon a smelly and bloody animal carcass buzzing with flies. Startled by the sudden appearance of the decaying body, he felt terror and disgust. And, because the carcass was covered with flies, these two events — the sight and sound (and perhaps touch) of the flies, and the sight and smell of the dead animal — became associated for him. Later, when seeing and hearing flies, he involuntarily felt the learned terror and disgust (the CR) to this CS. Of course, there are other possibilities for how a fly phobia might develop through classical conditioning. Regardless of the specifics, there are two essential points to remember:
Watson, of course, thought that his theory of conditioned fears (phobias) was superior to that developed by Freud and others. In fact, with respect to their study of Little Albert, Watson and Rayner (1920) suggested (perhaps "tongue-in-cheek") that:
Here, Watson & Rayner were referring to the verifiability problem inherent in the psychoanalytic approach — a problem that they believed had been overcome in their behavioristic approach. They seem to have been suggesting that, whereas psychoanalysis might be the approach to adopt if one wishes to hear "fairy tales" about the causes of neuroses (mental disorders characterized by depression and anxiety), behaviorism is the approach to adopt if one wishes to find the "real causes" of these mental disorders. Beck, Levinson, and Irons (2009) recently discovered that Little Albert probably was a boy named Douglas Merritte. It is not known if Douglas, who died at the age of 6 years, suffered any long-term effects of his experience.
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