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CCL - Marketing

The Certificate of Completion (CCL) in Marketing program meets students' needs by providing skills necessary for marketing careers. The program is designed to develop competencies essential for success in marketing. By completing this program students will be better equipped to apply competencies needed for successful performance in a variety of marketing/management occupations including wholesaling, retailing, professional sales, and entrepreneurship.
Major Code: 5094
Award: CCL
First Term: 4142
Total Credits: 18
Last Updated: Jun 5th, 2014
Required Courses: 15
BPC110 Computer Usage and Applications (3) OR
CIS105 Survey of Computer Information Systems (3) 3
GBS151 Introduction to Business 3
MKT263 Advertising Principles 3
MKT267 Principles of Salesmanship 3
MKT271 Principles of Marketing 3
Restricted Electives: 3 Credits
Students should select from the following courses in consultation with Department Advisor.
MGT251 Human Relations in Business 3
MKT101 Introduction to Public Relations 3
MKT110 Marketing and Social Networking 3
MKT268 Merchandising 3
MKT280++ Marketing Internship (any suffixed course) 1-3
Free Electives: None
General Education: None
General Education Core: None
First-Year Composition: None
Critical Reading: None
Oral Communication: None
Mathematics: None
General Education Distributed: None
Humanities and Fine Arts: None
Social and Behavioral Sciences: None
Natural Sciences: None
Program Competencies:
  1. Analyze and apply word processing program features to create, edit, manipulate, format, print, and store common business documents. (BPC110, CIS105)
  2. Construct, test, implement, and analyze spreadsheets that solve financial, mathematical, and statistical problems in business. (BPC110, CIS105)
  3. Analyze, design, and create a database to extract, sort, calculate, and report business data. (BPC110, CIS105)
  4. Design, create, and execute an artistic presentation to include graphics and animation. (BPC110, CIS105)
  5. Identify the fundamental characteristics and functions of modern business, including business principles, marketing, labor relations, and business risk. (GBS151)
  6. Identify advertising objectives for a business situation and analyze a business situation in the context of its market. (MKT263)
  7. Identify the characteristics of a given market and select the appropriate media for the market. (MKT263)
  8. Demonstrate how customers, company, product and/or service, competitor and marketplace information can facilitate the selling process. (MKT267)
  9. List and describe the major techniques for negotiating and overcoming objections, the types of buying signals, how to close a sale, and the major types of follow-up and customer service activities.(MKT267)
  10. Describe basic marketing principles as they relate to a corporate business structure and a local entrepreneur. (MKT271)