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AAS - Music Business

Description:
The Associate in Applied Science (AAS) in Music Business program is an innovative curriculum designed to prepare students for today's music industry. The certificate and degree with a music business emphasis are designed for both the performing musician and the business student with limited performing experience. This program combines a flexible curriculum with an emphasis in business and marketing, along with music industry related courses and experiences.

Suggested Course Plan Sequenced by Semester
Major Code: 3017
Award: AAS
First Term: 4142
Total Credits: 60-63
Program Last Updated in MCCCD Records: Mar 11th, 2013
Prerequesites: None
Required Courses: 14 credits
MUC109 Music Business: Merchandising and the Law 3
MUC110 Music Business: Recording and Mass Media 3
MUC295AA Self Promotion for Music 1
 
MUC209 Music Industry Entrepreneurship (3) OR
MGT253 Owning and Operating a Small Business (3) 3
 
MUC290AA Music Business Internship 1
MHL+++++ Any MHL Music: History/Literature course 3
Restricted Electives: 12 credits
Students must select twelve (12) credits from the approved list of Restricted Elective courses to specialize in Music Production, Disc Jockey Techniques, Songwriting, Performance, Marketing, Business, or Communications. Students must consult with the Music Business Program Director, Music Department Chair or designee to select the Restricted Elective courses recommended for each specialization.
Free Electives: 12 credits
Students should choose twelve (12) credits from the following list of courses except courses used to satisfy the Restricted Electives area.
 
ACC111 Accounting Principles I 3
BPC128 Introduction to Desktop Publishing 1
CIS131AA Doing Business on the Internet 1
GBS151 Introduction to Business 3
GBS233 Business Communication 3
MKT110 Marketing and Social Networking 3
MKT271 Principles of Marketing 3
 
MTC101 Introduction to Music Theory (3)
or higher level MTC Music: Theory/Composition course (3) 3
 
MTC113 Songwriting Techniques 1
MUC111 Digital Audio Workstation I (DAWI) 3
MUC135 Introduction to Disc Jockey Techniques 3
MUC145 Recording Studio Business Operations 2
MUC180 Computer Literacy for the Music Business 3
 
MUC195 Studio Music Recording I (3) OR
MUC195AA Studio Music Recording I (3) 3
 
MUC210 Advanced Industry Topics: Concert Promotion and Training 3
MUC211 Advanced Industry Topics: Artist Management and Talent Development 3
MUC215 Music Industry Seminar: Innovation in Music Technology 1
MUC240 Creative Music Production 4
MUC241 Business Principles of Music Production 3
MUC274AB Music Industry Study Tour 2
MUC295AB Portfolio for Music 1
MUC298AA Special Projects 1
MUC298AB Special Projects 2
MUC298AC Special Projects 3
SBS230 Financial and Tax Management for Small Business 2
General Education Requirement: 22-25 credits
General Education Core: 12-15 credits
First Year Composition: 6 credits
Any approved general education courses from the First-Year Composition area
Oral Communication: 3 credits
Any approved general education course from the Oral Communication area
Critical Reading: 0-3 credits
CRE101 College Critical Reading (3) OR
Equivalent as indicated by assessment 0-3
Mathematics: 3 credits
Any approved general education course from the Mathematics area
General Education Distributed Credits: 10 credits
Humanities and Fine Arts: 3 credits
Any approved general education course from the Humanities and Fine Arts area
Social and Behavioral Sciences: 3 credits
Any approved general education course from the Social and Behavioral Sciences area
Natural Sciences: 4 credits
Any approved general education course from the Natural Sciences area
Program Competencies:
  1. Apply procedures to copyright a song, publish it, and select an appropriate performance rights agency. (MUC109, MUC110)
  2. Locate and use different levels of music industry professionals including entertainment attorneys, managers, agents, and concert promoters. (MUC109, MUC110)
  3. Market musical products in such areas as music arranging/composing, score preparation, recording technology, audio engineering, postproduction for film and television, and the advertising industry. (MUC109, MUC110)
  4. Apply skills for marketing songs, recordings, and musical performances and develop a portfolio of such products for self-promotion. (MUC295AA)
  5. Explain the functions of a music business in the areas of entrepreneurship, the digital age, e-commerce, industry leadership, visionary development and the collaboration process. (MUC209, MGT253)
  6. Integrate human relations, communication, and technical skills as an intern in an appropriate business or industry. (MUC290AA)
  7. Describe the elements of music including rhythm, melody, harmony, timbre and dynamics in the context of the historical study of music (MH+++++)